According to this article in a Swedish paper, a Danish newspaper wonders:
Why is it … that Swedish and Norwegian place names are always associated with the shiniest, comfiest furnishings in the Ikea catalogue, while the names of Danish towns are reserved for doormats, rugs and carpets?
Ikea is a Swedish furniture manufacturer and retailer with stores worldwide, including here in Atlanta. I have no Scandinavian ancestry at all, that I know of, so I don’t have a dog in the fight. It’s interesting to see that this type of bickering goes on everywhere and other countries have their own little culture wars going on.