I can’t attest to the sincerity of the folks behind this project, but I came upon their website and project TakePride. They are a “group of friends” who got together to create a t-shirt business with the goal and message which was “…strictly about acknowledging and taking pride in the spirit of young Americans….” who are serving in Iraq and Afghanistan. From their website they claim that at least 20% of their profits from the sale of their t-shirts are given to charities and causes that assist combat veterans of Iraq and Afghanistan.

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